Left brained or right brained? Artful or mathematic? NERDS or CREATIVES?
It was never a matter of choice, because nerds use creativity the same as creatives use logic. They are just attributes for the two faces of the same coin.
This campaign that underlines the importance of the blending between creativity and algorithm was designed to bring closer the opposite polars by designing digital art out of thousands of images from people from around the world.
Through a QR code users, nerds along creatives, could reach a page where they could upload their photos, that were further blended into beautiful digital artworks.
